- 閱讀理解A
題干：Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors—habits—amongconsumers.Thesehabitshavehelpedcompaniesearnbillionsofdollarswhencustomerseatsnacksorwipecountersalmostwithoutthinking,ofteninresponsetoacarefullydesignedsetofdailycues.“Therearefundamentalpublichealthproblems,likedirtyhandinsteadofasoaphabit,thatremainkillersonlybecausewecan’tfigureouthowtochangepeople’shabits,”saidDr.Curtis,thedirectoroftheHygieneCenterattheLondonSchoolofHygiene&TropicalMedicine.“Wewantedtolearnfromprivateindustryhowtocreatenewbehaviorsthathappenautomatically.”ThecompaniesthatDr.Curtisturnedto—Procter&Gamble,Colgate-PalmoliveandUnilever—hadinvestedhundredsofmillionsofdollarsfindingthesubtlecuesinconsumers’livesthatcorporationscouldusetointroducenewroutines.Ifyoulookhardenough,you’llfindthatmanyoftheproductsweuseeveryday—chewinggums,skinmoisturizers,disinfectingwipes,airfresheners,waterpurifiers,healthsnacks,antiperspirants,colognes,teethwhiteners,fabricsofteners,vitamins—areresultsofmanufacturedhabits.Acenturyago,fewpeopleregularlybrushedtheirteethmultipletimesaday.Today,becauseofshrewdadvertisingandpublichealthcampaigns,manyAmericanshabituallygivetheirpearlywhitesacavity-preventingscrubtwiceaday,oftenwithColgate,Crestoroneoftheotherbrands.Afewdecadesago,manypeopledidn’tdrinkwateroutsideofameal.Thenbeveragecompaniesstartedbottlingtheproductionoffar-offsprings,andnowofficeworkersunthinkinglysipbottledwateralldaylong.Chewinggum,onceboughtprimarilybyadolescentboys,isnowfeaturedincommercialsasabreathfreshenerandteethcleanserforuseafterameal.Skinmoisturizersareadvertisedaspartofmorningbeautyrituals,slippedinbetweenhairbrushingandputtingonmakeup.“Ourproductssucceedwhentheybecomepartofdailyorweeklypatterns,”saidCarolBerning,aconsumerpsychologistwhorecentlyretiredfromProcter&Gamble,thecompanythatsold$76billionofTide,Crestandotherproductslastyear.“Creatingpositivehabitsisahugepartofimprovingourconsumers’lives,andit’sessentialtomakingnewproductscommerciallyviable.”Throughexperimentsandobservation,socialscientistslikeDr.Berninghavelearnedthatthereispowerintyingcertainbehaviorstohabitualcuesthroughruthlessadvertising.Asthisnewscienceofhabithasemerged,controversieshaveeruptedwhenthetacticshavebeenusedtosellquestionablebeautycreamsorunhealthyfoods.
題目： Which of the following does NOT belong to products that help create people’s habits？（） - A 、Tide
- B 、Crest
- C 、Colgate
- D 、Unilever
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參考答案【正確答案：D】
A. 汰漬；B. 佳潔士；C. 高露潔；D. 聯(lián)合利華
本題題干中問的是產(chǎn)品，聯(lián)合利華是公司名稱，不是產(chǎn)品。故答案選D。
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