- 閱讀理解A
題干：Nameshavegainedincreasingimportanceinthecompetitiveworldofhighereducation.Ascollegesstriveformarketshare,theyarelookingfornamesthatprojecttheimagetheywantorreflectthechangestheyhopetomake.TrentonStateCollege,forexample,becametheCollegeofNewJerseynineyearsagowhenitbeganraisingadmissionsstandardsandappealingtostudentsfromthroughoutthestate.“AllIhearinhighereducationis,brand，brand,brand，”saidTimWesterbeck,whospecializesinbrandingandismanagingdirectorofLipmanHearne,amarketingfirmbasedinChicagothatworkswithuniversitiesandothernonprofitorganizations.“Therehasbeenaseachangeoverthelast10years.Marketingusedtobealmostadirtywordinhighereducation.”Notalleffortsatnamechangesaresuccessful,ofcourse.In1997,theNewSchoolforSocialResearchbecameNewSchoolUniversitytoreflectitsgrowthintoacollectionofeightcolleges,offeringalistofmajorsthatincludespsychology，music，urbanstudiesandmanagement.ButNewYorkerscontinuedtocallittheNewSchool.Now，afterspendinganundisclosedsumonanonlinesurveyandamarketingconsultant’screationof“namingstructures”“brandarchitecture”and“identitysystems,”theuniversityhascomeupwithanewname：theNewSchool.BeginningMonday,itwilladoptnewlogos(標(biāo)識）,banners,businesscardsandevennewnamesfortheindividualcolleges,alltoincludethewords”theNewSchool.”Changesinnamesgenerallyrevealsignificantshiftsinhowacollegewantstobeperceived.InalteringitsnamefromCalState,Hayward,toCalState，EastBay，theuniversityhopedtoprojectitsexpandingroleintwomostlysuburbancountrieseastofSanFrancisco.TheUniversityofSouthernColorado,astateinstitution,becameColoradoStateUniversityatPueblotwoyearsago,hopingtohighlightmanyinternalchanges,includingofferingmoregraduateprogramsandsettinghigheradmissionsstandards.BeaverCollegeturneditselfintoArcadiaUniversityin2001forseveralreasons：tobreaktheconnectionwithitspastasawomen'scollege,topromoteitsgrowthintoafull-fledged(完全成熟的)universityandofficialsacknowledged，toeliminatesomejokesaboutthecollege’soldnameonlate-nighttelevisionand”morningzoo”radioshows.Manycollegeofficialssaidchanginganameandimagecouldproducesubstantialresults.AtArcadia,inadditiontotheriseinapplications，theaveragestudent’stestscorehasincreasedby60points,JuliRoebeck,anArcadiaspokeswoman,said.
題目：The case of name changing from Cal State, Hayward to Cal State, East Bay indicates that the university _____. - A 、is perceived by the society
- B 、hopes to expand its influence
- C 、prefers to reform its teaching programs
- D 、expects to enlarge its campus
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參考答案【正確答案：B】
例證題。通常來說，舉例是為了證明一個觀點(diǎn)。文章第五段舉Cal State的例子就是為了證明該段第一句提出的觀點(diǎn)：Changes in names generally reveal significant shifts in how a collegewants to be perceiveck更名通常可以顯示大學(xué)在希望獲得社會認(rèn)知方面上的重大轉(zhuǎn)變）。也就是說, 學(xué)校更名是為了擴(kuò)大社會影響力。此外，該段第二句后半部分:the university hoped toproject its expanding role…也說明了該學(xué)校改名是為了擴(kuò)大影響力。因此，B選項為正確答案。
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- A 、people are planting more trees
- B 、people are trying to spread green color on the earth
- C 、people’s strength is like roots and shoots if they work together
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- 8 【閱讀理解A】 Which of the following statements about the state of oceanographic research does the text most clearly support?（）
- A 、Undersea research is still incomplete
- B 、Technology used in undersea studies is still in a very primitive stage of development
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- A 、turns out very successful
- B 、fails to attain its goal
- C 、has eliminated some jokes
- D 、has transformed its status
- 10 【閱讀理解A】The writer mentioned the case of the United States to justify the policy of_____.
- A 、providing financial support overseas
- B 、preventing foreign capital's control
- C 、building industrial infrastructure
- D 、accepting foreign investment
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