- 閱讀理解A
題干：Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors—habits—amongconsumers.Thesehabitshavehelpedcompaniesearnbillionsofdollarswhencustomerseatsnacksorwipecountersalmostwithoutthinking,ofteninresponsetoacarefullydesignedsetofdailycues.“Therearefundamentalpublichealthproblems,likedirtyhandinsteadofasoaphabit,thatremainkillersonlybecausewecan’tfigureouthowtochangepeople’shabits,”saidDr.Curtis,thedirectoroftheHygieneCenterattheLondonSchoolofHygiene&TropicalMedicine.“Wewantedtolearnfromprivateindustryhowtocreatenewbehaviorsthathappenautomatically.”ThecompaniesthatDr.Curtisturnedto—Procter&Gamble,Colgate-PalmoliveandUnilever—hadinvestedhundredsofmillionsofdollarsfindingthesubtlecuesinconsumers’livesthatcorporationscouldusetointroducenewroutines.Ifyoulookhardenough,you’llfindthatmanyoftheproductsweuseeveryday—chewinggums,skinmoisturizers,disinfectingwipes,airfresheners,waterpurifiers,healthsnacks,antiperspirants,colognes,teethwhiteners,fabricsofteners,vitamins—areresultsofmanufacturedhabits.Acenturyago,fewpeopleregularlybrushedtheirteethmultipletimesaday.Today,becauseofshrewdadvertisingandpublichealthcampaigns,manyAmericanshabituallygivetheirpearlywhitesacavity-preventingscrubtwiceaday,oftenwithColgate,Crestoroneoftheotherbrands.Afewdecadesago,manypeopledidn’tdrinkwateroutsideofameal.Thenbeveragecompaniesstartedbottlingtheproductionoffar-offsprings,andnowofficeworkersunthinkinglysipbottledwateralldaylong.Chewinggum,onceboughtprimarilybyadolescentboys,isnowfeaturedincommercialsasabreathfreshenerandteethcleanserforuseafterameal.Skinmoisturizersareadvertisedaspartofmorningbeautyrituals,slippedinbetweenhairbrushingandputtingonmakeup.“Ourproductssucceedwhentheybecomepartofdailyorweeklypatterns,”saidCarolBerning,aconsumerpsychologistwhorecentlyretiredfromProcter&Gamble,thecompanythatsold$76billionofTide,Crestandotherproductslastyear.“Creatingpositivehabitsisahugepartofimprovingourconsumers’lives,andit’sessentialtomakingnewproductscommerciallyviable.”Throughexperimentsandobservation,socialscientistslikeDr.Berninghavelearnedthatthereispowerintyingcertainbehaviorstohabitualcuesthroughruthlessadvertising.Asthisnewscienceofhabithasemerged,controversieshaveeruptedwhenthetacticshavebeenusedtosellquestionablebeautycreamsorunhealthyfoods.
題目： From the text we know that some of consumers' habits are developed due to（）. - A 、perfected art of products
- B 、automatic behavior creation
- C 、 commercial promotions
- D 、scientific experiments
掃碼下載億題庫
精準(zhǔn)題庫快速提分
參考答案【正確答案：C】
A. 產(chǎn)品的完美藝術(shù)性；B. 自動(dòng)的行為習(xí)慣；C. 廣告促銷；D. 科學(xué)實(shí)驗(yàn)
文章最后一段開頭：there is power in tying certain behaviors to habitual cues through relentless advertising.（習(xí)慣的形成與持續(xù)不斷的廣告有關(guān)）。故答案選C。
您可能感興趣的試題- 1 【閱讀理解A】 We can draw a conclusion from the text that（）.
- A 、foreign investment environment in Turkey will become better
- B 、Turkey’s citizens will suffer heavy loss due to the change of the face value of the lira
- C 、the local currency will depreciate with the removal of six naughts from the face value
- D 、prices of goods will go up
- 2 【閱讀理解A】 We can infer from the text that（）.
- A 、existing auctions can not withstand market shocks
- B 、the Dutch auction is better than the continuous double auction
- C 、it’s hard for traders to reach an equilibrium price
- D 、the best type of auction takes place when the number of the buyers is equal to that of sellers
- 3 【閱讀理解A】 From the last paragraph, we know that（）.
- A 、the banks are notorious businesses
- B 、never do business with the banks
- C 、the banks have succeeded in getting back the profits
- D 、due to high customer fees, the number of the account holders is decreasing
- 4 【閱讀理解A】What do we know from the first paragraph?（）
- A 、The net savvy workers are interested in searching the web for sexual content
- B 、Parents want the workers to make sure that the blocking component works
- C 、Parents across the world don’t want the sexual websites to be blocked
- D 、Parents across the world worry that their children might get hurt by some websites
- 5 【閱讀理解A】From the passage we know that welfare reform aims at_____.
- A 、saving welfare funds
- B 、rebuilding the work ethic
- C 、providing more jobs
- D 、cutting government expenses
- 6 【閱讀理解A】From the text we can conclude that the author_____.
- A 、is supportive of both sides
- B 、favors the townsfolk's view
- C 、takes a detached attitude
- D 、is sympathetic to the RSC
- 7 【閱讀理解A】We can learn from the text that Americans have a history of_____.
- A 、undervaluing intellect
- B 、favoring intellectualism
- C 、supporting school reform
- D 、suppressing native intelligence
- 8 【閱讀理解A】From the text we learn that Stephen Cooper is_____.
- A 、a well-known humanist
- B 、a medical practitioner
- C 、an enthusiast in animal rights
- D 、a supporter of animal research
- 9 【閱讀理解A】We can draw a conclusion from the text that_____.
- A 、oil-price shocks are less shocking now
- B 、inflation seems irrelevant to oil-price shocks
- C 、energy conservation can keep down the oil prices
- D 、the price rise of crude leads to the shrinking of heavy industry
- 10 【閱讀理解A】From the text we can see that the writer seems_____.
- A 、optimistic
- B 、sensitive
- C 、gloomy
- D 、scared
熱門試題換一換
- 在右邊的表格中，每行為等差數(shù)列，每列為等比數(shù)列，x+y+z=（）。
- A fire engine must have priority as it usually has to deal with some kind of（）.
- 經(jīng)統(tǒng)計(jì)，某機(jī)場的一個(gè)安檢口每天中午辦理安檢手續(xù)的乘客人數(shù)及相應(yīng)的概率如下表： 該安檢口2天中至少有1天中午辦理安檢手續(xù)的乘客人數(shù)超過15的概率是（）。
- We keep milk in a refrigerator（）it will not spoil.
- （4）
- 已知圓，則圓B和圓A相切。 （1）圓 （2）圓
- 已知的幾何平均值為3，前n-1個(gè)數(shù)的幾何平均值為2，則的值為（）。
- 已知M={x｜-2≤x≤3}，N={x｜1≤x≤4}，則M∪N和分別是（）。
- （12）
- 某公司從張、王、關(guān)、何、江、李和馬這7名生產(chǎn)部門員工中挑選4名參加生產(chǎn)技術(shù)研討會(huì)，挑選必須符合下列條件： （1） 張或王有一人參加，但二人不能都參加； （2） 江或李有一人參加，但二人不能都參加； （3） 如果江參加，則關(guān)參加； （4） 除非王參加，否則馬不參加。 公司挑選以下哪兩名員工參加，能使參會(huì)的四人組合成為唯一的選擇（）。
億題庫—讓考試變得更簡單
已有600萬用戶下載
qvQdb