- 閱讀理解A
題干：InthefirstyearorsoofWebbusiness，mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently，astheWebprovedtobemorethanafashion，companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-businesssalesmakesensebecausebusinesspeopletypicallyknowwhatproductthey'relookingfor.Nonetheless，manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.“Businessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,”sayssenioranalystBlaneErwinofForresterResearch.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany’sprivateintranet.AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiesto“pull”customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto“push”informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably，thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscribers，computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany’sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercialpromotionbeginstofillthescreenuninvited,thedistinctionbetweentheWebandtelevisionfades.That’saprospectthathorrifiesNetpurists.ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon,com,andotherpioneersshowthataWebsitesellingtherightkindofproductswiththerightmixofinteractivity，hospitality，andsecuritywillattractonlinecustomers.Andthecostofcomputingpowercontinuestofreefall，whichisagoodsignforanyenterprisesettingupshopinsilicon.Peoplelookingback5or10yearsfromnowmaywellwonderwhysofewcompaniestooktheonlineplunge.
題目：We learn from the last paragraph that_____. - A 、pushing information on the Web is essential to Internet commerce
- B 、interactivity，hospitality and security are important to online customers
- C 、leading companies began to take the online plunge decades ago
- D 、setting up shops in silicon is independent of the cost of computing power
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參考答案【正確答案：B】
細(xì)節(jié)題。作者在最后一段指出，網(wǎng)上的公司不使用“推”的策略也肯定能賺錢(qián)。Virtual Vineyards和Amazon, com以及其他開(kāi)拓者的例子表明，銷售對(duì)路產(chǎn)品的網(wǎng)址，加上互動(dòng)、禮貌、安全等特點(diǎn)，將同樣會(huì)吸引網(wǎng)上客戶。可見(jiàn)B選項(xiàng)符合題意。
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- 2 【閱讀理解A】 From the last paragraph, we know that（）.
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- 3 【閱讀理解A】 We learn from Paragraph 2 that outside directors are supposed to be（）.
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- A 、a practice of Canada and Europe
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- 7 【閱讀理解A】From the fifth paragraph we can learn that_____.
- A 、the very rich are fashion-conscious
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- 8 【閱讀理解A】From paragraph 4 we can infer that_____.
- A 、the increasing concentration is certain to hurt consumers
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- A 、financial risks tend to outweigh political risks
- B 、the middle class may face greater political challenges
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- 10 【閱讀理解A】We can learn from the last paragraph that the author believes_____.
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