MBA考試
報考指南考試報名準(zhǔn)考證打印成績查詢考試題庫

重置密碼成功

請謹(jǐn)慎保管和記憶你的密碼,以免泄露和丟失

注冊成功

請謹(jǐn)慎保管和記憶你的密碼,以免泄露和丟失

首頁MBA考試題庫正文
  • 閱讀理解A
    題干:Prettyinpink:adultwomendonotrememberbeingsoobsessedwiththecolor,yetitispervasiveinouryounggirls’lives.Itisnotthatpinkisintrinsicallybad,butitissuchatinysliceoftherainbowand,thoughitmaycelebrategirlhoodinoneway,italsorepeatedlyandfirmlyfusesgirls’identitytoappearance.Thenitpresentsthatconnection,evenamongtwo-year-olds,betweengirlsasnotonlyinnocentbutasevidenceofinnocence.Lookingaround,Idespairedatthesingularlackofimaginationaboutgirls’livesandinterests.Girls’attractiontopinkmayseemunavoidable,somehowencodedintheirDNA,butaccordingtoJoPaoletti,anassociateprofessorofAmericanStudies,itisnot.Childrenwerenotcolor-codedatalluntiltheearly20thcentury:intheerabeforedomesticwashingmachinesallbabiesworewhiteasapracticalmatter,sincetheonlywayofgettingclothescleanwastoboilthem.What’smore,bothboysandgirlsworewhatwerethoughtofasgender-neutraldresses.Whennurserycolorswereintroduced,pinkwasactuallyconsideredthemoremasculinecolor,apastelversionofred,whichwasassociatedwithstrength.Blue,withitsintimationsoftheVirginMary,constancyandfaithfulness,symbolisedfemininity.Itwasnotuntilthemid-1980s,whenamplifyingageandsexdifferencesbecameadominantchildren’smarketingstrategy,thatpinkfullycameintoitsown,whenitbegantoseeminherentlyattractivetogirls,partofwhatdefinedthemasfemale,atleastforthefirstfewcriticalyears.Ihadnotrealizedhowprofoundlymarketingtrendsdictatedourperceptionofwhatisnaturaltokids,includingourcorebeliefsabouttheirpsychologicaldevelopment.Takethetoddler.Iassumedthatphasewassomethingexpertsdevelopedafteryearsofresearchintochildren’sbehavior:wrong.Turnsout,accordingtoDanielCook,ahistorianofchildhoodconsumerism,itwaspopularisedasamarketingtrickbyclothingmanufacturersinthe1930s.Tradepublicationscounselleddepartmentstoresthat,inordertoincreasesales,theyshouldcreatea“thirdsteppingstone”betweeninfantwearandolderkids’clothes.Itwasonlyafter“toddler”becameacommonshoppers’termthatitevolvedintoabroadlyaccepteddevelopmentalstage.Splittingkids,oradults,intoever-tiniercategorieshasprovedasure-firewaytoboostprofits.Andoneoftheeasiestwaystosegmentamarketistomagnifygenderdifferences–orinventthemwheretheydidnotpreviouslyexist.
    題目: The author suggests that our perception of children's psychological development was much influenced by ().
  • A 、the observation of children's nature
  • B 、the marketing of products for children
  • C 、researches into children's behavior
  • D 、studies of childhood consumption

掃碼下載億題庫

精準(zhǔn)題庫快速提分

參考答案

【正確答案:B】

A. 兒童本性的觀察;B. 兒童產(chǎn)品的市場銷售;C. 兒童行為的研究;D. 童年期消費的研究
文章第三段首句“I had not realized how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. (我之前沒有意識到,我們對孩子們所固有特性的認(rèn)知深受市場趨勢的支配,包括我們對他們心理發(fā)展的核心看法)”,顯然相關(guān)兒童市場及其產(chǎn)品在左右人們對兒童心理發(fā)展的看法上起重要作用。本題答案為B。

您可能感興趣的試題
熱門試題換一換

億題庫—讓考試變得更簡單

已有600萬用戶下載

区。| 沙洋县| 常德市| 南昌县| 拜城县| 山东省| 门源| 襄汾县| 察哈| 弋阳县| 遂溪县| 鹤庆县| 通榆县| 阳泉市| 迁安市| 南召县| 嘉定区| 抚松县| 曲水县| 林州市| 重庆市| 吴江市| 滨海县| 新余市| 海门市| 太原市| 化德县| 普洱| 台中市| 库尔勒市| 五大连池市| 青铜峡市| 天镇县| 南投县| 安国市| 集安市| 卓尼县| 合阳县| 汶川县| 元阳县| 雷州市|