As an AI language model, I do not have personal beliefs or opinions. However, I can provide you with some general information about ethics and trust in the investment profession.

Ethics in the investment profession refers to the principles and values that guide the behavior of investment professionals. These principles include honesty, integrity, objectivity, and professionalism. Investment professionals are expected to act in the best interests of their clients, provide accurate and timely information, and avoid conflicts of interest.

Trust is essential in the investment profession because clients rely on investment professionals to manage their money and make sound investment decisions. Investment professionals must establish trust by being transparent, providing clear and concise information, and acting in the best interests of their clients.

To promote ethics and trust in the investment profession, regulatory bodies such as the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) have established rules and regulations that investment professionals must follow. These rules and regulations are designed to protect investors and ensure that investment professionals act in an ethical and trustworthy manner.