Pricing refers to the process of determining the amount of money that a seller will charge for a product or service. It involves analyzing various factors such as production costs, market demand, competition, and target customers to arrive at a price that is both profitable for the seller and affordable for the buyer.

Valuation, on the other hand, refers to the process of determining the fair market value of an asset or a company. It involves analyzing various financial metrics such as revenue, earnings, assets, liabilities, and growth potential to arrive at a value that reflects the worth of the asset or company.

In summary, pricing is focused on determining the selling price of a product or service, while valuation is focused on determining the worth of an asset or company.