Competitive strategies are the tactics and approaches that businesses use to gain an advantage over their competitors. There are several types of competitive strategies, including:

1. Cost leadership: This strategy involves offering products or services at a lower cost than competitors, while still maintaining a reasonable level of quality.

2. Differentiation: This strategy involves offering unique products or services that are perceived as superior to those of competitors.

3. Focus: This strategy involves targeting a specific market niche or segment and tailoring products or services to meet the needs of that particular group.

4. Innovation: This strategy involves developing new products or services that are not currently offered by competitors.

5. Operational excellence: This strategy involves optimizing internal processes and systems to achieve greater efficiency and cost savings.

6. Customer intimacy: This strategy involves building strong relationships with customers and providing personalized products or services to meet their specific needs.

7. Strategic alliances: This strategy involves forming partnerships or alliances with other businesses to gain access to new markets, technologies, or resources.