Global Investment Performance Standards (GIPS) are a set of ethical principles and guidelines that investment managers and firms must follow when reporting their investment performance to potential investors. GIPS provide a standardized way to calculate and present investment performance, making it easier for investors to compare different investment managers and firms.

GIPS cover a wide range of topics, including the calculation and presentation of investment returns, the use of benchmarks, the disclosure of fees and expenses, and the verification and reporting of performance data. Compliance with GIPS is voluntary, but many investment managers and firms choose to adopt these standards as a way to demonstrate their commitment to transparency and ethical practices.

By adhering to GIPS, investment managers and firms can build trust with investors, increase their credibility, and potentially attract new clients. For investors, GIPS provide a reliable and consistent way to evaluate the performance of investment managers and firms, helping them make more informed investment decisions.