2020年MBA考試《英語(yǔ)》考試共48題，分為英譯漢和寫(xiě)作和完形填空和閱讀理解A和閱讀理解B。小編為您整理第四章 閱讀理解A5道練習(xí)題，附答案解析，供您備考練習(xí)。

1、

According to the passage, doctors are most successful when they are（）.

A.authoritative

B.logical

C.emotional

D.scientific

正確答案:A

答案解析:第四段As for Medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients to believe that he knows exactly what is wrong with them and exactly what they need to put them right…至于醫(yī)藥，任何一位醫(yī)生都會(huì)確信他的工作在很大程度上不是臨床治療而是信念治療。他看起來(lái)科學(xué)的方法使病人相信醫(yī)生確切知道他們的病情所在以及需要什么加以救治…；最后一段They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement. 他們會(huì)把任何人包裝成穿白大褂、看起來(lái)像無(wú)可置疑的權(quán)威。因此選A。

1、

The passage tells us that some manufacturers, instead of changing their product, would prefer to change its （）.

A.production cost

B.quality

C.market value

D.appeal

正確答案:D

答案解析:第三段If, therefore, for one reason or another, some alteration seems called for, how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself. 一旦需要改變產(chǎn)品，最好的辦法莫過(guò)于改變外觀形象、包裝或產(chǎn)品定位而不是不辭辛苦改變產(chǎn)品本身。“改變外觀形象、包裝或產(chǎn)品定位”都是指D。

1、The mother who holds her baby on the left（）.【閱讀理解A】

A.knows that her heart-beat has a calming effect on the baby

B.keeps her dominant arm free for manipulations

C.instinctively or by an unconscious series of trials and errors soon arrives at the discovery that her baby is more at peace if held on the left against her heart

D.gives the usual fondling, cuddling and cleaning little comment

正確答案:C

答案解析:主旨題。經(jīng)過(guò)觀察發(fā)現(xiàn)：…the mother, either instinctively or by an unconscious series of trials and errors would soon arrive at the discovery that her baby is more at peace if held on the left against her heart, than on the right.“母親或許是本能地，或許是經(jīng)過(guò)一系列的無(wú)意識(shí)的成敗試驗(yàn)后很快發(fā)現(xiàn)，如果她的嬰兒被抱在左側(cè)貼近心臟處，要比抱在右側(cè)乖得多”，因此才有第一段中的現(xiàn)象：80％的母親是左手兜住自己的孩子，把孩子放在自己身體的左側(cè)。因此C正確。

1、

Advertising are appreciated by manufacturers because they（）.

A.advise them on ways of giving a product customer appeal

B.accept responsibility for giving a product customer appeal

C.advise them on the best time to go ahead with production

D.consult them during the design and development stages

正確答案:B

答案解析:

第二段The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.在產(chǎn)品設(shè)計(jì)和研發(fā)階段，廠家可以有足夠的時(shí)間來(lái)考慮而不必?fù)?dān)心是否每個(gè)人都會(huì)買(mǎi)它。設(shè)計(jì)人員在忙于考慮諸如勞動(dòng)力時(shí)間、機(jī)器強(qiáng)度以及壓力因素時(shí)可以不考慮消費(fèi)者喜好的因素。所以他們可以只管生產(chǎn)出產(chǎn)品然后讓廣告商通過(guò)聲稱(chēng)此商品象征身份、地位，能夠吸引愛(ài)情或是彰顯男人魅力等，去尋找足夠的理由來(lái)吸引消費(fèi)者購(gòu)買(mǎi)。倘若廣告代理果真能做到足夠令人信服，廠家則可高枕無(wú)憂(yōu)了。因此選B。

1、

According to the passage, the decisive factor in maintaining a firm's competitive advantage is（）.

A.the introduction of new technologies

B.the improvement of workers' basic skills

C.the rational composition of professional and managerial employees

D.the attachment of importance to the bottom half of the employees

正確答案:B

答案解析:根據(jù)本文，保持公司競(jìng)爭(zhēng)優(yōu)勢(shì)的決定性因素是什么。文章開(kāi)頭第一句話便指出：“如果持續(xù)性的競(jìng)爭(zhēng)優(yōu)勢(shì)取決于勞動(dòng)者技能的話，那么美國(guó)公司正面臨著難題”。第三段中又指出：“員工基本技能的培訓(xùn)使得他們吸收掌握新技術(shù)成為可能。”B項(xiàng)“提高工人的基本技能”與文章內(nèi)容相近，故B為正確答案。